Choosing a color palette is one of the most influential
choices you can make to develop the beauty of a brand. Choosing the right logo
color can highlight your business advantage and help you attract the right
customers. All the famous logos have something in common, they are simple and
use the best colors in the right way. Speaking of forms, there is no "one
size fits all" solution. Fantasy, sketches, crazy ideas and even the
craziest ideas can be a blow. On the other hand, choosing a perfect color
combination is one of the aspects of science that can help you for logo design.
This is called color psychology.
Human behavior have studied the effects. This is one of
the branding and marketing pillars: If you drown in color psychiatric, you will
actually be able to attract more customers with your company's logo.
Color Psychology is a long history and current research
is ever more severe, because the human imagination of the color profits big
companies. The rules of color psychology have not really changed and everyone
can use them. This article combines the simplest but most effective
recommendations that will help you attract the right audience and win
customers' hearts.
Logo design focus on colors, such
as red, yellow, blue, green and orange and purple.
Red Color
Although red is traditionally a
symbol of greatness and power, it should be carefully used. Red nervous system
promotes fear and aggression and expresses different emotions from passion.
However, if you want to make decent action to your customers and promote strong
associations if you are afraid to highlight bad feelings, this color is your
best choice.
Yellow
Color
Yellow is the color of warm and charming thinking. This
color is a powerful source of positive emotions and can sometimes be troubled.
In addition, yellow promotes an action. However, unlike the red, yellow is a
party's atmosphere and does not mean any radical or emotional basis.
If you want to present the good news, be sure to use this
sun in the logo.
Blue
Color
Dark blue and light blue belong to the "cold
color" type. It's just a colon because nothing with color temperature.
However, for a reason blue is called "cold". It's water and sky
color. It can focus on calm and focus, focus on the job. It should be said that
blue customers are stunned to stimulate decisions. But once you can build
confidence, you can trust in the coming years.
Orange
Color
Orange is located between the red and yellow colors in
the palette, combining the psychiatric meaning of the two colors. The
combination of two dynamic colors is not looking new.
However, despite its "warm" nature, orange is
more fine and comfortable. Make a comfortable and warm atmosphere.
Green
Color
Combines freshness and nature with green sports and
healthy lifestyle. It talks with silent and positive decisions. Green is a thin
balanced combination: it is not provocative as red, nor yellow as aggressive,
blue as silent. If you want harmony and simplicity, then you have to choose
green.
Purple
Color
Purple is the color of the nobility and the royal family,
spirituality and magic. Violet is tied to strength and greatness just like red.
At the same time, however, it has a noble and soothing connotation.
Although they are "cold" like blue, violets do
not irritate the nervous system and do not cause people to take action. Yet it
is the color of success, wisdom and trust. This certainly gives rise to respect
for your brand.
